As the northern hemisphere tips towards the warmer seasons, we’re turning to the Mediterranean palette to present our new Tricolore Edition, which updates four of QWSTION’s most popular styles – the Hip Bag, Small Pack, Tote and Small Tote – in fresh shades of green, white and red.
Named with a smile and a wink, the ‘Tricolore’ Edition embodies a yearning to break away from the minimal monochromes of our Swiss tradition and embrace the heady spirit of the Mediterranean. Its effervescent light, dulcet climate and rich architectural heritage play on our minds, evoking memories of carefree holidays spent in southern European countries. Lush green landscapes, sparkling white marble, the rustic red of the earth – Tricolore aims to capture these tones in a portable format that will far outlast the tans we brought home.
An accompanying launch campaign was captured through the lens of Milo Keller, photographer and Head of the Photography Department at ECAL, whose southern Swiss heritage lends him an affinity for Italian exuberance. Keller’s keen eye for contrast and composition showcases the Edition’s bags in all their vivacity.