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Finding new synergies through collaboration with our local communities has long been essential to our philosophy. Over the years, we’ve invited several creators who share our approach to cultivating positive change to tell their story and showcase their (or our co-created) offerings in our stores. As part of our renewed QWSTION concept, this format for dialogue and exchange will continue to be key element, with a twice-yearly showcase spotlighting a single partner – or the results of a partnership. Here we highlight who’s up next in QWSTION Stores in Zurich, Lausanne, and Vienna – through February 2022.

"We dream of a world where physical and practical needs stand above materialistic desires," notes Pauline Treis, Zurich-based designer and founder of Jungle Folk. The sustainable womenswear label does far more than just dream, however. Under the direction of Treis, who founded the brand in 2013 after completing her International Relations degree in Geneva, Jungle Folk has been realising its vision of producing beautiful clothing from healthy, natural fabrics through socially and environmentally responsible practices.

It was a trip through the lush landscapes of Colombia that first inspired Treis to honour and celebrate both the skilled artisans and natural resources of the country and its South American neighbours. Working directly with urban and rural communities, she began to develop the Jungle Folk concept in close partnership with of small family businesses and independent practices to establish a social and economic ecosystem that enables financial autonomy in accordance with each maker’s individual needs. "We want to create long-lasting change by investing in people," Treis says.

JF Pauline Organic Cottonfields
Founder Pauline Treis in an organic cotton field

Over the years since, Treis has expanded her network of collaborators along the line of her belief in cultivating change through business, rather than charity: meeting her partners at eye-level the respect, acknowledgment, and fair compensation that is still so sorely lacking within mainstream fashion industry. Realising care for the planet goes hand-in-hand with Jungle Folk’s commitment social responsibility. Its craftspeople work exclusively with organic, certified or recycled materials – organic cottons, linens, silks and wools that have a positive environmental footprint.

Made by independent artisans, for independent spirits: Jungle Folk stands for classic pieces that go against the standard cycle of trends, producing garments with purpose and in-built adaptability, intended to be worn in various ways. “We see sustainability in the longevity and quality of a design,” Treis mentions of her purpose-driven brand’s contribution to the slow, pro-planet evolution of discerning wardrobes over decades to come. Take a look – and feel – for yourself at the Jungle Folk Platform in QWSTION Store Vienna.


JF SS21 Campaign analog Aymara Cardigan ivory 01
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