OUR CONNECTION TO NOÉMIE
Our Co-founder Christian and NoéMie happened to attend the University of The Arts in Zurich the same year. She then went off to London, where, after completing her MA in Fashion Journalism with distinction, she founded the illustration-based fashion print DASH Magazine. While travelling all-over the place, meeting people in the world of fashion, our 3-Day Travel Bag was always accompanying her. Until something named Brexit fell from the sky and sent NoéMie back to Zurich. Since then she’s been contributing to ‘Textilrevue’, which celebrated it’s 100th anniversary this year, in the position of deputy editor-in-chief.
To be honest, my first-generation 3-Day-Travelbag couldn’t handle the weight of all the DASH Magazines I used to carry around while distributing them during New York fashion week back in the days. The second generation’s impeccable quality left nothing to complain about, though, and I think it’s great to have a trolley that fits the hand-luggage requirements on most airlines.
NoéMie about her 3-Day Travel Bag
WHAT LED YOU TO WHAT YOU DO TODAY?
Diligence, conscientiousness, connecting people, a capacity for enthusiasm and an inclination to self-destruction. But most of this came with allegedly finding my place in this meritocracy. Precious, displaced qualities were given to me by my parent: love for beautiful things, plunge into the world of the arts, unbound positivity, respect and awe for nature as well as being a role model and a fair leader.
WHAT DO YOU CARE ABOUT IN LIFE?
People, myself (something I had denied for far too long), passion and finding a way to feel happy each and every day. I do care a lot about my job at textilrevue, a title historically anchored in the Swiss textile industry I am proud to be part of and bring forward. But don’t get me started on my material issues.
HOW DO YOU ADDRESS THESE WITH YOUR WORK?
I try to equally take good care of our team as well as of myself, inject positivity into each day and learn from so-called mistakes. In my experience, passion can be highly infectious. In that sense I’m trying to be an aggressive virus.
WHAT DO YOU LOOK FOR IN THE THINGS YOU BUY?
I’d love to say value, but actually design comes first. I fall for beautiful things, whether handmade or industrially processed. After a phase of the white shirt, I’m now very fond of pretty ceramics. Talking food, I’m quite strict on buying seasonal, biological and local ingredients on the Saturday market.