NADJA BLEULER,
SUSTAINABLE INVESTMENT ADVISOR
AND ORGANIC WINEMAKER

OUR CONNECTION TO NADJA

Nadja came into the QWSTION circle through a mutual friend, new media wizard and former publisher Yves Sinka at a roundtable discussion on the topic of ‘investing with impact.’ We were inspired by her impressive career trajectory within the male-dominated finance industry, as well as her forays into two passion projects: winemaking and improving urban green spaces. When we met, Nadja had already been wearing the QWSTION Small Tote in Organic Jet Black for a while, which presented us with the ideal opportunity to glean her honest opinion.

WHAT LED YOU TO WHAT YOU DO TODAY?
I simply followed my interests. And I was lucky to have met people who encouraged me to do so. This was especially helpful when it came to leaving the safe haven for a while to pursue projects “of the heart,” like winemaking.

WHAT DO YOU CARE ABOUT IN LIFE?
About the people who are close to me and a nice, liveable, intact environment. And, of course, for being able to do what I find exciting, joyful, and meaningful.

HOW DO YOU ADDRESS THIS WITH YOUR WORK?
Professionally, I deal with financial investments and try to give more weight to the issue of sustainability there. In my wine project, Domaine Jardin Cosmique we work according to organic guidelines in the vineyard, do without unnecessary additives in the winemaking process and take care to reduce the footprint at the downstream stages of the value chain as well – for example, by using bottles that are as light as possible. I also co-founded an association that campaigns for more greening of Zurich’s streets, walls, and squares in order to reduce the heat island effects intensified by densification and climate change, to improve biodiversity in the city, and the quality of life of residents.

WHAT DO YOU LOOK FOR IN THE THINGS YOU BUY?
Durability, aesthetics, versatility, and sustainable manufacturing – exactly what your products are all about. And yes, sometimes I like it eclectic too!