MARKETING MANAGER, BOSCH BIKE SYSTEMS
QWSTION Critic Beat Brechbuehl – friend of our Product Manager Marianne, who notes:
“I got to know Beat through his wife Stephanie many years ago. Since then, we’ve shared many good laughs and interesting discussions. I admire his love for bicycles, his effortless but always great style, his down to earth attitude, his critical way of thinking, and his great sense of humor. That combination makes him a perfect QWSTION Critic.”
Bananatex® is a very sustainable and regenerative material. It’s also my favourite fruit. So it ticked lots of boxes for me.
WHAT LED YOU TO DO WHAT YOU DO TODAY?
I’d say my passion for good stories, for seeking new ideas – and for bicycles.
WHAT DO YOU CARE ABOUT IN LIFE?
Good times, good people, animals, and an open and socially-minded society. I believe it’s important to be nice to people and animals, and to live a life that is not entirely about yourself.
HOW DO YOU ADDRESS THIS WITH YOUR WORK?
I care about where I work and the values my company stands for. For example, I try to motivate and challenge people to think about e-bikes and their biases surrounding them. Getting people on bicycles combines a lot of good things.
WHAT DO YOU LOOK FOR IN THE THINGS YOU BUY?
Quality, style, and increasingly also sustainability – plus the fact that no animals are harmed along the process.