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READ / NEW PRODUCT

THE MINI PACK:
CARRYING (ON) FOR THE NEXT GENERATION

QWSTION_Minipacks_Brick_02_new

As QWSTION has grown up over the years, so too have the kids of some of our team members. In contemplating the requirements of their everyday lives, we found ourselves seeking a product that didn’t yet exist. So we created the Mini Pack, a backpack for little ones made from healthy materials, with just the right amount of functionality. Constructed from 100% organic cotton canvas (and lining) with TH coil zips, the Mini Pack comes in four timeless colourways and features our signature multiple carrying options, adapted for smaller hands.

It’s been just over a decade since the beginning of QWSTION, which was born from our desire to create the bags we wanted to wear but couldn’t find on the market: versatile, sustainable and timeless in their design. We’ve come a long way since 2008 – having brought together a global community of like-minded aesthetes who share our critical mindset, grown our team to over 20, opened stores in Zurich, Vienna, Copenhagen and Lausanne, and become experts in the development of truly sustainable materials.

As QWSTION has grown up over the years, so too have the kids of some of our team members. In considering the requirements of their everyday lives, we’ve found ourselvesonce again seeking a product that we haven’t been able to find until now: a backpack for little ones made from healthy materials, with just the right amount of functionality. Constructed from 100% organic cotton canvas (and lining) with TH coil zips, our answer – the Mini Pack – comes in four timeless colourways, and features our signature multiple carrying options, adapted for smaller hands. When it’s time for a grown-up to carry the bag, its straps can be extended all the way to adult size.

Featuring huge origami animals set against brightly coloured backgrounds, the Mini Pack launch campaign was shot by Swiss photographer Mirjam Kluka, a long-time QWSTION collaborator whom we admire for her clean, vivid portrait photography.

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