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READ / MILESTONES
LOOKING BACK TO MOVE FORWARD
2008: Launching QWSTION based on plants (cotton) instead of plastic for the main fabric
As we curve forward in our goal of being a fully-circular company by 2025, we’re also arcing back to the fabric of our mission: developing materials from plants, not plastic – so as to drive positive change for the planet. On the cusp of a new year, we’re honouring the previously-planted seeds, years of prototyping, and all the questions that have led us to take a different – and better – approach: better for earth and all its living beings. Here are some of the milestones we’re most proud of.
2010: Launching Raw Canvas Edition avoiding all dyeing processes, with linen–cotton canvas
2014: Introducing our first major material development: GOTS organic cotton canvas
2015: Awarded "German Federal Award Eco Design" for our Cotton Shell All Weather Coat
2016: Launching the Swiss Made Project, a research project into fully local supply chain integration – nominated for the Swiss Design Award
2018: Building our zero-energy QWSTION House warehouse in Reith, made from local wood
2018: All main materials made from organically grown plant fibers with OEKO-TEX® Standard 100
2018: Launching our own Banana fibre material Bananatex® and the Minimal Collection
the first biodegradable collection (except for the thread)
2019: TIME Magazine "Best Inventions: Special Mention"
2019: Awarded the Design Preis Schweiz
2020: Implementing know-how gained through Bananatex® developments to create new collections and update our classics...
...including the BioLight Collection and the redesigned Flap Tote
2020: Raising funds and creating a company for our material division, Bananatex®
2020: Awarded the German Sustainability Award
2021: Banantex® becomes Cradle to Cradle® certified
2023: The T-shirt of Tomorrow Pilot Launches
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