QWSTION ♥ JULIAN ZIGERLI COLLABORATION
QWSTION has collaborated with Swiss fashion designer JULIAN ZIGERLI and launches a new capsule collection. At once extraverted and understated, the trio of backpacks blends in with Julian’s AW19 collection “Ring my bell”, which takes inspiration from Swiss traditional culture.
Both QWSTION and JULIAN ZIGERLI are known beyond the borders of Switzerland. The fashion designer continues to surprise with playful and somewhat provocative collections for all genders. He creates pieces for a clientele that is bold and keen to experiment, while never losing touch with comfort and functionality.
After the successful SS17 Space Travel Collection, it was only a matter of time before QWSTION and JULIAN ZIGERLI joined forces again:
“Both brands are young, successful and based in Switzerland, and we both were enriched by our collaboration.. while having a great time!”, says Julian. “I’m impressed by the pace with which QWSTION has grown and how their bags obviously influence the look on the streets of Zurich.” While quality, innovation and functionality are cornerstones of both brand’s the philosophies, merging their worlds was a clear case of “opposites attract”.
The result is a set of bags with everyday capabilities in three sizes: the Small Pack, Mini Pack and Hip Bag. “The three-piece collection unites the understatement and functionality of QWSTION with the playfulness of JULIAN ZIGERLI”, says QWSTION creative director Christian Paul Kägi. “Our collaboration resulted in new pieces that combine our timeless shapes with eclectic surface treatments in a very unusual way.”
The bags feature familiar QWSTION qualities and materials: Certified organic cotton forms the base, while a unique coating allows for striking visual effects depending on the viewing angle and incidence of light – all of a sudden, the iridescent surface in dark grey suddenly shimmers in the colours of the rainbow. Dark leather details and hardware complement the interaction of playfulness and understatement.