NEW BANANATEX® FLAP TOTE COLLECTION
MOVING CLOSER TO A CIRCULAR ECONOMY
At QWSTION, we’re on a mission to create bags with a purely positive impact on nature and all living beings. Our design process is evolutionary: With each new collection, we channel our previous learnings into the next step towards our goal of a fully circular economy. Now, we’ve applied the know-how we gained from the zero waste “Minimal Collection” to update one of our bestselling designs, resulting in the new Flap Tote Collection – made from our plastic-free Bananatex® fabric.
Learn more about Bananatex®
Our vision for the future is regenerative: one in which we prioritise nurturing, caring for, and giving back to the planet, leaving the current destructive model of taking-making-consuming-discarding far behind. Over the past decade, we’ve been working towards a self-sustaining circular economy, in which our decisions contribute positively towards the planet. This is guided by our CIRCLE strategy:
Sometimes moving forward involves looking back. That’s exactly what led us to update an iconic QWSTION staple, the Flap Tote, through the lens of the learnings we’ve made since we first designed the style: How to best use the potential of natural fibers, how to avoid plastics and design for repairability. The all-new Flap Tote Collection channels our CIRCLE strategy into a bag that is responsibly-made, long-lasting, and versatile for everyday wear.
Created from our 100% organic Bananatex® fabric, the Flap Tote Collection features a generous flap fastening, as well as recyclable buckles. On the interior, GOTS-certified 100% organic cotton lining and a lightweight protective compartment made from natural Merino wool felt keeps devices safe, while a waterproof natural wax coating and Ruco-Dry Eco Plus water-repellant treatment ensure its durability, whatever the weather. The design integrates circularity from the get-go: at the end of its lifespan, its hardware can be removed and recycled, while the natural Bananatex® fabric is fully biodegradable.
The Flap Tote Collection bears QWSTION’s signature functional details: the Simple Strap System, multiple carry options, an outer pocket fastened with a YKK zipper set in cotton tape, and a key hook for easy access to daily essentials. The Flap Tote is available in two sizes, Small and Medium, and three colourways: Natural White, All Black, and Sand.
Campaign Images: Yves Bachmann