We’re delighted to share the launch of a bag created for the little ones in our lives. Introducing the all-new QWSTION Mini Pack: Designed according to the same principles, just smaller, and created without shortcuts.
It’s been just over a decade since the beginning of QWSTION, which was born from our desire to create the bags we wanted to wear but couldn’t find on the market: versatile, sustainable and timeless in their design. We’ve come a long way since 2008 – having brought together a global community of like-minded aesthetes who share our critical mindset, grown our team to over 20, opened stores in Zurich, Vienna, Copenhagen and Lausanne, and become experts in the development of truly sustainable materials.
As QWSTION has grown up over the years, so too have the kids of some of our team members. In considering the requirements of their everyday lives, we’ve found ourselves once again seeking a product that we haven’t been able to find until now: a backpack for little ones made from healthy materials, with just the right amount of functionality. Constructed from 100% organic cotton canvas (and lining) with TH coil zips, our answer – the Mini Pack – comes in four timeless colourways, and features our signature multiple carrying options, adapted for smaller hands. When it’s time for a grown-up to carry the bag, its straps can be extended all the way to adult size.
Featuring oversized origami props set against brightly coloured backgrounds, the Mini Pack launch campaign was shot by Swiss photographer Mirjam Kluka, a long-time QWSTION collaborator whom we admire for her clean, vivid portrait photography.