Good answers are always the result of the right question. And if you’re looking for a bag that suits your way of life, then QWSTION can get you there. Our goal is to create bags for people in a modern environment.
- Origin
- Concept
- Materials
- Production
The QWSTION story started in 2006, with our search for a bag that closes the gap between functional sports bags and elegant fashion bags. As nothing on the market could satisfy our needs, we founded our brand, in the former industrial district of Zurich, Switzerland. Our desire to create products that are for everyday use and independent in style led to the development of bags that work just as well on a bicycle as in a business meeting. We question the norm in matters of look, function and construction and pursue the integration of these aspects in our designs.
We want our products to be durable and practical companions to our customers. Therefore we aim to create timeless styles and evolve our collection continuously. When we design our bags we keep the urban human being in mind. With multiple carrying options our luggage offers lots of flexibility, which makes life easier.
Our early inspiration came from army parachuting gear, where function and durability both are equally important. We always seek authentic solutions in order to cater to our customers’ needs.
Our shell materials are natural fabrics such as cotton, wool and linen, with water-repellent coatings. We use Nylon and recycled Polyester for belts and straps, and the metal parts are made of aluminum or steel. The vegetable tanned leather handles and details darken and become softer over time. Natural materials generally tend to have irregularities, which we embrace as a quality that adds individual character to the look of our bags.
It’s important to us to work closely with our production partners, because a lot of our detailing goes beyond standard procedures. This way of development also allows us to continuously investigate new possibilities of materials, construction and production.




